According to the Lee County Visitor & Convention Bureau, about 4.5 million people visit the area annually. That's 4.5 million opportunities you have to increase rental bookings! Without property Vrbo management, however, tourists may choose a different short-term rental.
Before that happens, use these rental property management tips to get ahead of the curve. Apply our short-term rental strategies to increase bookings and boost your ROI today!
Rental Property Management Tips
Before inviting future guests to your short-term rental, walk around the property. Does it make a strong, positive first impression on guests? Consider making a few cost-effective upgrades to make it more appealing, such as:
- A fresh coat of paint
- Extra storage
- Luxury linens and toiletries
- New floors
- Updated decor
- Energy-efficient windows
- Smart home technology
- New kitchen appliances
Research other short-term rentals in Fort Myers. Choose amenities that other rentals aren't offering, such as streaming services or a jacuzzi. Try to offer guests an experience they can't find anywhere else.
Schedule preventative maintenance and repairs to keep the property in good shape. Arriving at a beautiful, spotless rental will make a positive impression on guests. They may post a positive review online, which can help you increase rental bookings.
Optimize Vrbo Listings
Potential guests will first interact with your Vrbo property online. Draw them in by optimizing your Vrbo listing. It should feature:
- An engaging headline
- A detailed description of the property
- Storytelling language
- Your rental rules
- Amenities and special features
- Your contact information
- A call-to-action
Use search engine optimization to ensure your listing ranks higher for online searches. You'll generate more online visibility and traffic.
If you need help, consult a vacation rental management company. Leverage their expertise to optimize Vrbo listings.
Increase Rental Bookings Online
Leverage digital marketing to increase rental bookings. These strategies will help you reach future guests online:
- Search engine optimization
- Digital advertising (Facebook and Google Ads)
- Email marketing
- Content creation
- Video marketing
- Social media marketing
Create personalized campaigns to connect with potential guests. To appeal to families, mention family-friendly events and attractions. To appeal to professionals, mention workspaces and restaurants ideal for business meetings.
Choose Vacation Rental Management
Instead of applying these short-term rental strategies alone, outsource. Partner with a full-service vacation rental management company. They can provide comprehensive services like:
- Marketing
- Rent collection
- Guest services
- Cleaning
- Repairs and maintenance
Their services will help you operate more efficiently, saving you time and money while improving your ROI. Their understanding of the current market can give you a competitive advantage.
Enhance Your Vrbo Management Today
Apply these Vrbo management tips to increase rental bookings and boost your ROI. Otherwise, ask for help. Consider partnering with a vacation rental management company like PMI Gulf Property Solutions.
We use state-of-the-art property management software that allows owners to track how their investments perform in real time. Trust our prompt and friendly customer service, local expertise, and proven strategies to maximize your profitability.
We can take the hassle out of managing a short-term rental. Contact us now for a free consultation.
