A picture is worth a thousand words, but how much is a photo of your vacation rental property worth? It could be the difference between an increase in bookings or a long-lasting vacancy. With a strong vacation rental property strategy, you can attract guests to your Fort Myers vacation rental.
An effective marketing strategy requires multiple ongoing campaigns. Read on for the tips you need to develop a comprehensive marketing strategy today!
Write Compelling Property Descriptions
Potential guests won't select your vacation rental property if it doesn't meet their needs or expectations. Update your property descriptions to entice potential guests. Use these rental listing optimization tips to grab their attention.
When writing your descriptions, try to describe the experience of a vacation in Fort Myers. Mention families splashing in the pool or adults enjoying an evening out with friends. Describe experiences your guests won't be able to resist.
Share Quality Real Estate Photos
Compelling real estate photos can attract potential guests to your listing. Otherwise, they'll keep skimming through available rentals, searching for a rental that meets their expectations.
Consider hiring a cleaning company, landscaping company, or staging company to beautify your rental. A few small changes will help you make a strong first impression as people see your property listing.
Our brain only needs one-tenth of a second to understand an image. In comparison, reading 200 to 250 words takes 60 seconds. People remember visual information six times better than information they read or hear.
Sites with images have a 47% higher click-through rate than those without. Sharing real estate photos can help you generate traffic and engagement.
Use Social Media
Increase your online visibility by sharing your real estate photos on social media. There are over 4.89 billion social media users online.
Consider sharing virtual or video tours of your properties. Over 50% of people are more likely to share video content than any other content type. As people share your posts, your listings will gain more visibility.
Request Vacation Rental Management
An experienced vacation rental management company can develop a marketing strategy for you. Choose a team with experience marketing vacation rentals. They'll have an easier time engaging your target audience.
They'll know what vacationers are looking for in Fort Myers rental properties. Appealing to your target audience's needs could encourage more stays.
They can share your property on multiple listing platforms to help you expand your reach. As more people see your listing, you could increase bookings. Their professional services will save you time and money while boosting your vacancy rate.
Book Your Vacation Rental Property
An effective marketing strategy can help you book your Fort Myers vacation rental property throughout the year. Use these tips to start attracting more people to your listing. Otherwise, consult an experienced vacation rental management company.
Leveraging their expertise can save you time and boost your ROI. For help, look no further than PMI Gult Property Solutions. Our team has nearly 20 years of experience helping property owners like you maximize their earning potential.
We can help you appear in front of more vacationers! We use state-of-the-art technology to help our clients succeed. Contact us today to request our vacation rental management services.
